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"Beverly Fishman: Color Coding Big Pharma" by Zachary Small

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This essay was written in conjunction with the exhibition Beverly Fishman: DOSE, curated by Nick Cave, on view at CUE Art Foundation, February 23–April 15, 2017. 

From inside the pillbox, Beverly Fishman chooses her favorite colors with a calculating eye. A master color theorist, Fishman explores the allure of intoxication—the fluorescent highs of addiction and sickly flesh tones of withdrawal. With her vivid and enticingly colored pills, Fishman formulates a response to the role of aesthetics within the pharmaceutical industry. She appropriates the visual vocabulary of post-industrial minimalism to delve into the psychology of addiction. 

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